Making cool things. Helping people.
These days I’m helping make everyday life more joyful at Target.
Formerly Capital One and Rocket Mortgage. Bonus: Served as a bureaucrat in the Obama Administration.
Pictured as I usually am, carrying my sons somewhere.
Projects (selected)
Capital One Cafés - Design Strategy
Capital One Cafés are spaces where anyone in the community can plan their financial journey, get free money coaching, or hang out and relax with a Peet's Coffee. I led cross-disciplinary teams that worked on projects like digital sign strategy and the café website.
Every Kid in a Park - CONTENT STRATEGY
everykidinapark.gov helps families learn about (and sign up for) the Every Kid in a Park program. In its first year, over 500,000 students used our website to get free access to national lands, waters, and historic sites.
Federal Election Commission - website
Who’s giving money to political candidates, and how are those candidates spending it? The fec.gov digital transformation makes it easier for journalists and members of the public to access and understand campaign finance information.
Speaking (my favorites)
Leadership By Design: Your Craft AND Your Influence
Better By Design + Midwest UX: Are We Responsible for the Things We Forget?
UX Week + IA Summit: How to Design a Government Website for Kids
Confab Central: Large-Scale Content Projects: Tools, Advice, and Practical Strategies
Poetry (what I studied)
Constant, Finishing Line Press (chapbook)
Given, Dancing Girl Press (chapbook)
Poems published in BathHouse, CutBank, Forbes, H_NGM_N, Meridian, PANK, Sentence, Wag’s Review, and others
Life (curated)
I’m a marathon runner, a mountain climber, and a RAGBRAI regular. I live with my husband and 3 sons in Minneapolis.
